About Martha
I’m a Sr. Conceptual Creative and sometimes Leading Actress when presenting my work. Agencies/brands hire me to solve a problem with a simple idea. It's never that simple.
My story in bullet points:
Colombian who doesn’t drink coffee.
Ex DDB, BBDO, JWT and other lovely acronyms.
I worked remotely (before it was a thing) for an ad agency in Miami and an AI startup in Washington.
I was part of Creative Comeback, upskilled my game and started freelancing for various agencies in London - [Anomaly, VaynerMedia, MBAStack, Oliver, VML, DDB Remedy].
I’m inquisitive, completed a Master’s in Digital Marketing and failed at surfing lessons.
My blog: '6 Hours Ahead' can give you an idea of what crosses my mind.
Other hats
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Other hats +
Judge
2024. Creative Circle Judge. Online Writing
2023 & 2022. Creative Circle Judge. Digital & Direct
2023. Ad Forum PHNX Juror. Film, Strategy & Technique, Digital (Metaverse AR/VR)
2020. Ad Forum PHNX Juror. Strategy & Technique, Copywriting & Storytelling
Finalist
Snapchat Creative Council. Nominated Creative Team - Martha & Lucy
UN Ocean Decade - The Ocean Agency. Poster shortlisted and exhibited at UNESCO HQ Paris
Creative Comeback LDN. One of the selected 30 participants to join the programme.
Fiap. Bronze and Silver. Client: Baloto. Best Print Colombia.
Mentor & Mentee
2024. Keynote Speaker at The Juju. Leading the agency’s creative morning and explaining my mantra "Why not?"
2024. Reverse Mentorship by Word Tonic. I was mentored by a GEN-Z Copywriter, breaking down bridges and getting generational insights.
2023. Masterclass for Word Tonic. Teaching junior copywriters The art of NOT listening.
