Challenge

Disrupti·ca, an AI (Artifitial Intelligence) Startup in Washington, wanted to reactivate its social networks.

Insight

People are not talking about AI. They are not even aware they are using AI every day. They don’t understand it or know how it can benefit their companies or improve their lives.

Idea

I created the brand concept “The human side of AI”, establishing a differential in the category and creating a conversation around the humans behind AI and the humans benefiting from it.

[Linkedin - Twitter - Webinars - PR]

Our Linkedin page grew from 56 to over 400 followers (in the space of a month). Tweet impressions increased ↑678.2%.