CHALLENGE. Palace Resorts wanted to increase web visits and leads. When looking for wedding ideas, our target goes to the Internet. How can Palace Resort call their attention in a sea of choices?

INSIGHT. Brides are control freaks. Who can blame them, it’s their day.

IDEA. “Brides are taking over”. We invited brides to control everything, even our website. For a whole week, Palace Resorts allowed brides to control and customize its site just like they will do with their own wedding, customizing and discovering all the possibilities plus inviting couples to preview the wedding destination. 

[Web optimization - email - display ads - CRM]