Gordon’s Gin
Agency: Anomaly | Copywriter: Martha Monk | Art Director: Lucy Barker-Yates
Grapefruit · Pink Peppercorn · Thyme · Elderflower · Basil… there are so many ways to have a G&T now, it feels like you have to fill out a questionnaire to get the drink you want. Ordering a G&T should be simple.
Anomaly had cracked a TV execution and hired us (M&L) to build a campaign around it, aimed at men 45+.
The last thing we want to overthink is a G&T.
[Radio, OOH, Print, Digital, Experiential]
Radio
Print + Digital
DMC COMPLIANCE - Drafts for approval
“Martha&Lucy impressed us clients on the brand team with how well they understood the brief and target audience, with engaging ideas that paid back to the brand/ brand world/ tone of voice AND made us laugh! I can't wait to see the campaign go live in autumn.”
— Adrienne Gammie, Marketing Director at Diageo.