LEGO Botanicals
Agency: VML | Copywriter: Martha Monk | Art Director: Lucy Barker-Yates
CHALLENGE. To inspire people to gift differently on Valentine’s.
INSIGHT. Receiving fresh flowers brings a wonderful feeling but they don’t last forever. Unlike LEGO Botanicals.
IDEA. “The Flower Shop Swap”
LEGO Botanicals is going to create a gift amnesty - a swap shop where the gifted can bring in their dying flowers to swap them for LEGO Botanicals.
The catch. They’re not for you, you’ve got to gift them back to the person who gave you flowers in the first place, creating an ongoing cycle of gifting.
[Activation, OOH, Film, Online, Partnership]
The Flower Shop Swap
LEGO announces the opening of the Flower Shop. The shopfront hoardings and OOH ads get vandalized adding the SWAP. Graffiti style.
Long live the joy of gifting.
LEGO Botanicals creates a cultural movement in the way of gifting by not letting happiness die. We love the idea of having a brand that repurposes something that you need to get rid of.
