Mars Petcare - Pitch
Agency: MBAStack | Concept: Martha&Lucy | Graphic Design: Benjamin Watts
CHALLENGE. Mars Petcare owns +50 brands. How can we integrate the brands and shift towards more ‘pet parent’ focused communications?
INSIGHT. The kitchen is the engine room of our lives and a key place for our furry friends.
IDEA. “The Pet Kitchen”. The solution was right in front of us. We created a bespoke space for pet lovers to hang out. A platform where pet parents and Mars products got together to get expert advice, brilliant Mars offers and rewards.
The mobile site included maps to join dog walks in the area, AI breed tools to find the perfect diet, Fitbit for pets…and lots of features, we seriously go extra when it comes to our pets.
RESULTS. Winning pitch concept 🐶🐱🎉.
[CRM, platform, mobile app]
Local community
Maps showing others near you, could be selected by breed. Dog walks in your area/ Meet ups.
AI breed identifier tool
Scanning pet for breed and suggesting relevant Mars brand and daily/mealtime quantity). Dogappetit!
The Pet Kitchen
Proposed CRM Identity to cover the Mars pet food range.
From this to THIS
New palette to contrast and unify the very bold colours of individual Mars brands.
“Are you both available next week and the week after?”
- Robin Murray, Creative Services Director at MBAstack & The Gate London