Pepsi
Se habla español.
Challenge
My team at BBDO participated in the pitch to win the Regional Pepsi Campaign for Latin America -featuring singer Juanes - among BBDO New York, Brasil, Argentina.
Pepsi had no affinity with the audience, it was seen as an American brand.
Insight
Many Latino singers want to be in the top charts, so they start singing in English. Juanes wasn’t one of them.
Idea
Why don’t we switch things around? Why not making the entire world speak Spanish?
[TV spots – Outdoor – Print for the region – Concert tour campaign]
Press El Tiempo , Diario Libre, Propio y Ajeno, Hoy Digital, El Universo, US Latino
Winning work.
When presenting the idea, people told me I just wanted to travel the world and had Juanes singing next to me, and that’s what I did. Fantastic news for BBDO as we WON THE PITCH!
