#TakeAPause

International Women’s Day 2022 was the “dream/finally happening” day for many working mothers, as March 8th marked the return to schools across the UK and the end of the impossible task of homeschooling while holding a job.

With the working from home madness and the nonsense statistics, we just told women to #TakeAPause on #IWD. Rest is a radical act.

•  5.4 million women have lost their jobs since February 2020

• 71% of women have had furlough requests turned down

• 4 times more women than men have left the workforce during the pandemic

Our #TakeAPause campaign was featured on Campaign, LBBonline, Creativebrief and shared by many on social media.