BRIEF. To celebrate the permanent launch of Cîroc Summer Citrus and make it the drink of Summer 2022.

INSIGHT. Social media reconfirmed the consumer's desire to be seen while consuming Ciroc.

IDEA. “The Summer To Be Seen”. Summer is more than a season, it’s a lifestyle. We made Cîroc the trendsetter.

We proposed Cîroc to merge categories by entering the world of fashion. Bringing to life a ‘Lookbook’ for Summer 2022, contrasting the brand’s gold and orange with a strong aqua colour in summer scenarios that are fun and bold.

The campaign kept the concept line but the project took another direction due to timings/budget. See final visuals and initial proposal below.