BRIEF. To invite current donors to consider legacy giving.

INSIGHT. Nobody feels comfortable talking about wills and death. Life stories make better conversations and can live forever.

IDEA. “To be Continued”. We proposed Unicef to make a Netflix docuseries showing journeys that have begun and futures… to be continued. The key here, donors were the ones starting every story/episode.

Unicef’s archive is huge (and heart-touching). We dug into hundreds of images, videos, stats… and many life-changing stories that are still happening. Imagine how many episodes and journeys could carry on making a lasting impact.